Project Description
The Our Food, Your Questions platform was originally launched in 2012 and refreshed in 2015. In the 2017 update, the team at Tribal was tasked to:
~ reduce the number of duplicate questions being asked
~ overhaul the moderation flow
~ have more transparent communication with consumers
~ update the design to match the newly released brand guidelines
Through looking at the analytics, social listening and hallway testing we came up with an approach to integrate the search bar as a persistent footer - by combining the search and ask functionality in 1 area, we reduced confusion to the user as well and greatly reduced the number of duplicate questions being asked.
